Tuesday, November 3, 2020

The cloud’s role in elections grows more significant

A year ago I wrote about the importance of leveraging cloud computing and data science to win elections, pointing to the 2020 campaigns, which come to a conclusion today. The basic assertion was that technology, focusing on the true meaning of data, would count more than traditional robocalls and door-to-door campaigning, since you’re able to understand more about the electorate, and thus target more effectively. 

The campaigns won’t let you talk to their data nerds, but they all have them. Data science approaches and the use of cloud computing allow the campaigns to come to some hidden conclusions that can boost their candidate's chances.

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